Main sales period: April - August (Europe and America), peak in July; South America/Southern Hemisphere: September - February of the following year; Small orders are continuous throughout the year.
I. Northern Hemisphere (Mainly Europe and America)
March - April: Startup period
Customers inquire, make samples, conduct small trial orders; European customers often prepare goods in advance.
May-June: Order peak
Place large quantity orders, secure production capacity; Confirm styles/packaging, start mold production.
July - August: Production and shipment peak
July is the busiest month, factories are fully operational; By the end of August, most orders are completed, and they are shipped in time for European shelves in September - October.
September - October: Reorder period
Emergency reorders for popular styles, small quantities but urgent.
November - February of the following year: Conclusion/Clearance period
End orders, clearance orders, low prices.
II. Southern Hemisphere (South America, Australia)
September - November: Order period
Corresponding to the Southern Hemisphere winter (June - August), purchase 3 months in advance.
December - February of the following year: Shipment period
Ship before the Southern Hemisphere winter.
III. Middle East/ Southeast Asia
October - February of the following year: Peak season
Winter temperatures are low, procurement is concentrated; Multiple small batches and multiple shipments.
IV. Time Pattern and Suggestions
Europe and America are the absolute main force: April - August account for over 70% of the annual orders, with the peak in July.
Principle of 3 months in advance: Place orders 3 months before the peak season to avoid production capacity shortages and shipping congestion.
Small orders can be made throughout the year: Gift orders, promotional orders, sample orders are continuous.
V. Market Characteristics in 2025 - 2026
Europe has energy shortages, orders start in March, peak in July, with increased volume and tight delivery schedules.
